I collaborated with the Stuffed Puffs Marketing team to strategically design shelf talkers that captured attention at the point of purchase. Displayed in major retailers like Kroger, Meijer, and Dollar General, these designs were instrumental in driving sales during peak seasons.
For s’mores season, the shelf talkers highlighted the irresistible combination of Stuffed Puffs Filled Marshmallows and classic campfire moments, bringing the ultimate ooey-gooey s’more to life and making Stuffed Puffs a must-have for shoppers. Outside of summer, S’mores BITES shelf talkers shifted the focus, reinforcing that Stuffed Puffs is more than just a s’mores brand—perfect for snacking anytime, anywhere.
Through bold visuals, strategic messaging, and eye-catching design, these shelf talkers helped increase product visibility and sales year-round.
