Collaborated with the Stuffed Puffs Filled Marshmallows marketing team to design strategic shelf talkers that captured attention at the point of purchase and helped increase visibility and drive sales year-round. Displayed in major retailers like Kroger, Meijer, and Dollar General, these shelf talkers were tailored to peak seasons and specific product lines.
Tools:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
During s’mores season, I created visuals that tapped into nostalgic campfire imagery and highlighted the irresistible convenience of chocolate-filled marshmallows—bringing the ultimate ooey-gooey s’more to life. Outside s'mores season, I developed S’mores BITES shelf talkers that reinforced Stuffed Puffs as a go-to snack beyond summer. With bold visuals, targeted messaging, and impactful design, these assets made Stuffed Puffs a standout on crowded shelves.
